Palos Verdes Golf Club
Branding REFRESH, MARKETING BROCHURE and Photoshoot Production
pvgc.com
A pristine, classic golf course and country club overlooking the ocean in the heart of Palos Verdes, PVGC offers world-class golf, event facilities, F&B, and wellness programming along with member activities that foster fun and friendship.
We bonded over
A passion for the Palos Verdes Peninsula, the greens and it’s heritage.
The opportunity
PVGC was in need of new collateral that showcased the tradition, sophistication, and rich community culture for which it has long been celebrated, while bringing a reinvigorated, modern perspective that would appeal to a wide demographic.
The journey
What began with one photoshoot to tell the story and increase membership and attendance at events lead to seven photoshoots, a rebrand and an entirely new 21 page brochure that has been selling the club ever since. As an on-going client, we recently completed a branding style guide and a stylized direct marketing campaign template to be used for all club communications.
Behind the scenes scoop
For a more unique, authentic marketing experience, we only used club members or avid local golfers as our models for the brochure. This was met favorably by the local community as something they could share and be proud of.